Norfolk and Suffolk food and drink businesses are invited to exhibit at the largest hospitality trade show in the Netherlands, Horecava, in January 2019 with the backing of inward investment representatives of The East.
This will be the first time that any UK business will be present at the major Dutch fair for food and drink producers and catering professionals.
Small to medium-sized businesses can showcase their products to Dutch buyers and have a premium opportunity to do business in a new major market.
The trade show attracts more than 600 exhibiting companies and nearly 66,000 visitors in search of leads, business contacts, new products and trends. It will be held from 7 to 10 January 2019 at the Amsterdam RAI.
The East’s food and drink trade mission is led by Norfolk County Council, Suffolk County Council, the Department of International trade (DIT), New Anglia Local Enterprise Partnership (LEP), and Norfolk and Suffolk Chambers of Commerce.
Alan Pain, Head of Operations – Southern England Region at the Department for International Trade, said: “We’re delighted to work in partnership with colleagues at the LEP, and Norfolk and Suffolk Councils to bring real benefits to local businesses.
“The Department for International Trade recognises Norfolk and Suffolk’s key growth economies and we’re pleased to help expand this growth to overseas markets.”
Doug Field, Chair of New Anglia Local Enterprise Partnership, said: “Norfolk and Suffolk have excellent food and drink businesses which can take the Dutch market by storm. The businesses here have it all: deep knowledge and experience of food and drink production, innovative thinking and entrepreneurial spirit. This delegation from the East of England will have first mover advantage to enter the Dutch market via this route with great professional and financial support.”