Business Scales the Heights for Charity

An East Anglian firm has surpassed its generous fundraising target and raised over £6,000 for bereavement charity, STARS.

A 15-strong team from recruitment company Pure completed the Yorkshire Three Peaks challenge last weekend.

The fundraising mission was organised by Caroline Batchelor, Director at Pure, in aid of the Cambridge office’s chosen charity; bereavement support service STARS.

Having originally set a target of raising £5,000 by completing the Three Peaks challenge, and a series of charity events leading up to the hike, the team have already raised over £6,000 with more donations still being received.

Caroline Batchelor said: “There were a lot of blisters and we even had to patch up a few pairs of shoes with gaffer tape, but more importantly there was an overwhelming supportive team spirit and a lot of laughter along the way.

“Completing charity challenges like this really brings people together, especially as many of our team had never done anything like this before.

You have to work as a team to support and be kind to each other, which also reflects Pure’s own company values. Everyone felt a real sense of achievement and many of the team have been inspired to do more hill walking in the future.”


About the Author:

Deborah Watson is an award winning journalist and PR professional whose career has been spent storytelling about the people, the passion and the personalities behind businesses and causes. She's the founder of Lexia Media Ltd (a boutique PR consultancy), the creator of EA-Today, and of Charity Hub East. Deborah actively encourages contact from those seeking PR support, media relations strategy, CSR partnership planning, and communication consultancy. She is a director on the board of Home-Start in Suffolk.