Artisan crisp brand, Fairfields Farm, is celebrating a three year deal with Virgin Atlantic.
The company has secured an arrangement which sees its 20g grab-bags hitting the airline’s cabins across the world.
Fairfields Farm started supplying the airline with its parsnip crisps in December. The crisps, which were enjoyed in Upper Class cabins, proved hugely popular, prompting the airline to offer the brand across all cabins to all destinations.
“We are incredibly excited to be working with Virgin Atlantic and for our crisps to be enjoyed by travellers all over the globe,” said Robert Strathern, founder of Fairfields Farm.
“We’ve developed these new 20g bags of our Lightly Salted hand-cooked crisps especially for Virgin Atlantic and we are very excited to be able to reach a whole new customer base with this contract.”
He added: “Aside from the quality of our crisps, which are all produced on our family farm from our home-grown potatoes, it was also our eco-friendly ethos that attracted Virgin to our brand.
“We use 100% renewable energy on the farm, whilst our Lightly Salted crisps are also gluten free and vegan-friendly making them perfect to appeal to a whole range of customers.”
Mark Anderson, Executive Vice President – Customer, at Virgin Atlantic, said: “We’re always on the lookout for exciting brands that we can work alongside to provide our customers with an amazing onboard experience. The team at Fairfields Farm run a fantastic, sustainable business and produce a delicious product – a perfect fit for us.”