Plum Porter Wins Morrisons’ Approval

A fruit beer launched by Suffolk’s St Peter’s Brewery, has been named the winner of a national “Brewed for Morrisons Beer Festival 2017” competition.

The contest, which saw the retailer stock a range of new brews throughout October, has awarded micro-brewery, St Peter’s, a national contract for Plum Porter, its brand new fruit beer.

Starting from the end of January, Plum Porter will be available in 400 Morrisons stores nationwide, giving customers the chance to try something new.

We are delighted to win this competition and gain a national listing for our new Plum Porter,” explains Steve Magnall, CEO at St Peter’s Brewery.

“The fact that it was a dark beer that came out on top with Morrisons’ customers proves that tastes are changing. Our Plum Porter is a dark, sweet, full-bodied porter with background notes of damson and blackcurrant that are followed by the fruitiness of the plum in flavour and aroma.

It’s a perfect, warming beer for the winter season and obviously went down very well with Morrisons customers and buyers. We hope it continues to sell well in store.”




About the Author:

Deborah Watson is an award winning journalist and PR professional whose career has been spent storytelling about the people, the passion and the personalities behind businesses and causes. She's the founder of Lexia Media Ltd (a boutique PR consultancy), the creator of EA-Today, and of Charity Hub East. Deborah actively encourages contact from those seeking PR support, media relations strategy, CSR partnership planning, and communication consultancy. She is a director on the board of Home-Start in Suffolk.