NAME: David Williams
YOUR BUSINESS / ORGANISATION: Sportsmed East
YOUR TITLE IN THAT BUSINESS: Managing Director, Physiotherapist
WHEN DID THE BUSINESS LAUNCH?: 2003, became a full-time concern in 2007.
ELEVATOR PITCH – TELL US WHAT YOU AND YOUR BUSINESS DOES IN A NUTSHELL:
We are a multidisciplinary sports health and musculo-skeletal practice
WHAT WOULD YOU SAY IS YOUR BUSINESS’S USP OVER YOUR PEERS?
We have an extensive network of clinicians with vast experience and expertise that allows us to offer a wide variety of services under one roof.
WHAT HAS BEEN YOUR BIGGEST BUSINESS CHALLENGE SO FAR?
Developing a reputation and strong identity for the business that is not reliant on the reputation of its founding members. Getting the business to stand on its own two feet.
AND YOUR GREATEST SUCCESS?
The development of our clinic and rehab facilities at our Ipswich base
WHAT DOES THE NEXT 12 MONTHS HAVE IN STORE FOR YOU?
Further expansion of services at the clinic and develop new business partnerships within the region.
AND IN FIVE YEARS TIME YOU’D LIKE THE BUSINESS TO?
Be established across East Anglia with multiple sites offering high-quality healthcare.
NATURALLY, YOU WANT TO REACH CUSTOMERS AND SUPPLIERS AND THOSE WHO CAN HELP YOU AND YOUR BUSINESS SUCCEED. WHO MIGHT YOU WANT TO HEAR FROM?
Anyone in the wider business community who, like us, wishes to promote health, and values the benefit of exercise to their staff and customers.
WHEN YOU FEEL TROUBLED OR ‘BEATEN’ AT ANY STAGE IN BUSINESS LIFE, WHAT’S YOUR SECRET TO RALLYING YOURSELF?
I’ve never felt beaten, occasionally troubled, but some reflection on our growth and expansion through difficult economic times soon gets me back on track.
DO YOU HAVE A MENTOR, OR HAVE YOU USED ONE? IF SO, HOW WAS THAT?
In 30 years of work, I’ve had many people who I would consider having mentored me along the way. My first NHS boss at the London Hospital, Senior management at Ipswich Town and more recently friends and colleagues that I can turn to sound out ideas. I like to think I’ve been influenced by lots of people that I’ve had the good fortune to work with.
WHAT’S CHANGING ABOUT YOUR INDUSTRY THAT MAKES IT SUCH A GOOD SPACE TO BE IN?
Greater emphasis on evidence based practice is great for a company like ours that places huge emphasis on rehabilitation and conditioning for physical activity.
WHAT WOULD YOU SAY TO SOMEONE WANTING TO ENTER YOUR INDUSTRY SPACE?
Healthcare is undergoing changes in the UK and, in continued challenging times in the public sector, opportunities exist for our sector to provide high quality, efficient and affordable healthcare.
THE PLUG BIT:
To find out more about what’s going on at Sportsmed East check out our website www.sportsmedeast.co.uk or follow us on twitter @sportsmedeast or on Facebook.
AND NOW THE SLIGHTLY LESS CORPORATE BIT…
BEST THING ABOUT EAST ANGLIA: Quiet lanes for cycling.
YOURSELF IN THREE WORDS: busy, untidy, happy
UNFULFILLED AMBITION: To go a day without losing my keys!
FANTASY DINNER PARTY GUESTS:
How many am I allowed? I like a big party.
Stevie Wonder, Bradley Wiggins, Joan Rivers, Helen Mirren, Tim Minchin, Aretha Franklin- lots of opinion, lots of laughter and hopefully some music !
WHERE YOU LIVE, WHERE YOU’RE ORIGINALLY FROM (AND WHAT BROUGHT YOU HERE), HOW OLD YOU ARE, WHO YOU LIVE WITH:
I am 51 and I live in Kesgrave with my wife Anne-Marie and 3 kids. Originally from Romford, went to College and worked for 10 years in London before moving to Ipswich for my dream Job as physio at a football club. 12 great years at ITFC before Sportsmed East which I set up with 3 other colleagues.